Dboomster---I think it would be a good marketing idea to offer a "buy one get one free" deal for say the first month. That way a player would have say both BigM and Woodbine on the same night. Or any combo of two tracks on the same day the customer would like. The offer would NOT be for any two days but two tracks on the same day. Maybe that would encourge a customer to look at more harness racing than he might otherwise do.
I also note that your FREE Friday night offer for pp's on the BigM races is not just for this Friday but for ALL Friday's thru the end of FEB. That IMO is a good way to get out of the gate.