Brutal, yes. Picked a bad year to move into a new house with a very long driveway.
Tuffmug, thanks for asking. The survey has various objectives:
Overall I want to learn about racing customers. I want to get a baseline read on different opinion issues and topics. A few questions are experimental and haven't worked perfectly but well enough, and will be "battle-tested" for the next time. Also exploratory is the "race preference" section. I'll know more here after analyzing results but my thought is that something similar but more sophisticated could potentially play a part in estimating optimal takeout rates from a micro perspective, in conjunction with macro econometric stuff. At the very least I want to learn more about the trade-off choices a bettor makes in selecting races. Coincidentally it seems California Racing has a survey out that is trying to get at the same thing.
In general the survey will give me data to analyze and probe for insights, and write about those insights. And if by chance industry-types take the survey they may be inspired to conduct their own customer research.
Last edited by W2G; 02-26-2011 at 09:44 AM.
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