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04-19-2010, 03:22 PM
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#1
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Registered User
Join Date: Jan 2006
Location: Meadowlands
Posts: 1,908
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New Daily Racing Form Logo
After 116 years the DRF felt it was time to change their logo.
They have replaced the old logo with a new "modern" logo of a Thoroughbred running down the stretch.
My question is this. Why after 116 years make such a dramatic change to such an iconic symbol?
On page 8 in Saturday's Daily Racing Form—4/17/10: "New logo reflects changing times"
What do you think?
Old
New
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04-19-2010, 03:40 PM
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#2
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Registered User
Join Date: Apr 2009
Posts: 200
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Hope they didnt spend to much money paying for someone to create that logo! To be honest... It probably would have gone unnoticed by me if you didnt bring it up.
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04-19-2010, 03:45 PM
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#3
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Registered User
Join Date: Mar 2003
Posts: 1,572
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This might be the single most important thing that will spark the upswong of the entire racing industry.
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04-19-2010, 03:46 PM
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#4
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Registered User
Join Date: Jan 2008
Posts: 422
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It is reminiscent of the change the Detroit Lions made in their logo...When did the Lions change their logo you ask?
2009.
The new DRF logo is a joke. Why mess with something so iconic?
__________________
"A foolish man tells a woman to stop talking, but a wise man tells her that her mouth is extremely beautiful when her lips are closed."
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04-19-2010, 03:50 PM
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#5
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Registered User
Join Date: Oct 2009
Posts: 429
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The old logo had done enough.. 
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04-19-2010, 03:53 PM
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#6
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C'est Tout
Join Date: Dec 2009
Location: Cajunland
Posts: 13,272
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So they changed their logo a little....what's the big deal? Doesn't bother me at all.
The REAL story is that MTV changed their logo! It's just a big M now without the word 'music' written on it.
__________________
How do I work this?
-David Byrne
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04-19-2010, 03:59 PM
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#7
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PA Steward
Join Date: Mar 2001
Location: Del Boca Vista
Posts: 88,633
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Seriously, if you blink, you don't notice the change...no big deal....
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04-19-2010, 04:44 PM
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#8
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AllAboutTheROE
Join Date: Aug 2006
Location: Denver
Posts: 2,411
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If you would have put both logos up and asked me which was the old one and which was the clue, I would have had to guess. Hope they didn't spend too much for the redesign on something that noone will notice.
__________________
"No problem can withstand the assault of sustained thinking" -- Voltaire
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04-19-2010, 04:46 PM
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#9
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velocitician
Join Date: Aug 2004
Posts: 26,297
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I was told, without substantiation, that the drawing in the center of the DRF logo was Phar Lap......Looked and Looked but could not find if that is so.
__________________
"If this world is all about winners, what's for the losers?" Jr. Bonner: "Well somebody's got to hold the horses Ace."
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04-19-2010, 05:01 PM
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#10
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Registered User
Join Date: Mar 2003
Posts: 1,572
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It was either a new North American tote system or the logo.
It's a great logo.
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04-19-2010, 05:02 PM
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#11
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Registered User
Join Date: Apr 2006
Location: Bird Rock
Posts: 16,697
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04-19-2010, 05:18 PM
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#12
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Traded By Cubs
Join Date: Feb 2003
Location: 2 miles north of Wrigley Field
Posts: 5,339
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I saw the pics in their presentation, the photo and the coat of arms has changed several times over the years. I do think the new picture is better, but of course I can't think it will make a tangible difference in the racing world. Also always thought that goofy coat of arms, red now, white before, didn't do much other than make an effort to be old like ancient (the white one anyway). Does the words of the company, and their meaning, get expressed quickly, or does someone think this is a incorrect add for something else (Del Monte, anything to do with Louisianna, etc.) Silly stuff, I know. Coke and Pepsi worry about it more, but they move a lot more product, and deal with having a 2 to 114+ year olds as potential customer, so they're always trying to look new and glitzy, and swing that monsterous 0.5% margin of customers.
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04-19-2010, 05:22 PM
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#13
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Traded By Cubs
Join Date: Feb 2003
Location: 2 miles north of Wrigley Field
Posts: 5,339
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Maybe they better leave that big red coat of arms on the front page after all. That way the store clerks don't goof and sell a printed DRF for the price for $0.50 by mistake, and have to eat a whole week's profits from selling the things, just in hopes that someone will buy something else in the store when they buy their Form.
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04-19-2010, 05:25 PM
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#14
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Registered User
Join Date: Sep 2007
Location: Boston+Ocala
Posts: 23,761
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after countless time and hard work they came up with a masterpiece. i am sure that is going to add to their circulation. its certainly a sign of the times.
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04-19-2010, 05:35 PM
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#15
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Registered User
Join Date: May 2007
Posts: 17
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At least they added their web address. Only about 10 years late
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