Dennis Mills..Lets help him

[rwwupl]

Dennis Mills of Magna has asked for ideas and thoughts on the HorseRacing Industry, to contact him at Racingfuture.com.com. or:


Please contact me(Dennis Mills) with any ideas or thoughts you have regarding the Horse Racing Industry. Working together, as a united group, we can achieve our goals of re-establishing Horse Racing as the most popular sport in America.

(416) 587-1716

dennis_mills@racingfuture.com

Dennis Mills
455 Magna Drive
Aurora, Ontario
L4G 7A9
Canada


My initial reply is sent via e-mail: To Dennis Mills...

Good Idea...,good luck,... Suggest you read PaceAdvantage Blog... Bloghttp://www.paceadvantage.com/forum/? ...

And Horseplayers of North America Website(HANA) and the Blog to see the issues that your customers are interested in .

http://www.horseplayersassociation.org/

roger@hanaweb.org

Roger Way,California State Representative, HANA

[kenwoodall2]

Originally Posted by rwwupl

Dennis Mills of Magna has asked for ideas and thoughts on the HorseRacing Industry, to contact him at Racingfuture.com.com. or:


Please contact me(Dennis Mills) with any ideas or thoughts you have regarding the Horse Racing Industry. Working together, as a united group, we can achieve our goals of re-establishing Horse Racing as the most popular sport in America.

(416) 587-1716

dennis_mills@racingfuture.com Website: www.Rscingfuture.com

Dennis Mills
455 Magna Drive
Aurora, Ontario
L4G 7A9
Canada


My initial reply is sent via e-mail: To Dennis Mills...

Good Idea...,good luck,... Suggest you read PaceAdvantage Blog... Bloghttp://www.paceadvantage.com/forum/? ...

And Horseplayers of North America Website(HANA) and the Blog to see the issues that your customers are interested in .

http://www.horseplayersassociation.org/

roger@hanaweb.org

Roger Way,California State Representative, HANA

Yes, this also:

Turn Your Great Idea Into Half Ownership In A Thoroughbred!
One of the greatest assets our industry has is its passionate fanbase - great passion can produce great ideas.

Attracting a young, culturally diverse ownership group into our sport is an issue that I feel that our industry must address, and I am looking for some innovative ways to accomplish that.

Submit your idea via e-mail to DennisMillsIdeaContest@Racingfuture.com

All ideas must be received by August 1, 2010, and only ideas submitted via e-mail will be eligible. The winning idea will be published on this site, and the contest winner will receive a 50% ownership interest in 2010 North Light foal, bred by Dennis Mills. The winner will pay no expenses on the horse for its first 3 years, will have the opportunity to name the horse, and will receive 50% of any potential purse money the horse earns.
_________________________
I just do not know if I am eligible since my email to Stronach compaies a few months ago had the idea in it (but I said TC NOMINATED horse!!)
But I am very glad to hear this and that WInstar picked on my idea for a contest a auctions of grade ! winner's shoes!!
Sorry to steal your thread, but racing gods ARE beginning to listen, now we need more ideas acted upon and to make sure the PR reaches the general public as well as all currently into racing!!

FYI- some of my major ideas have been posted on Paceadvantage in the past, so you can read them under Kenwoodallpromos and/or Kenwoodall2 searches.

[kenwoodall2]

" State Of The Art Technology - use the latest technology to update tote systems, information flow, video, real time wagering information, and injury data.
Legislative and Regulatory Issues -uniform medication rules, drug testing and enforcement, improve OTB and ADW revenue sharing model.
New and Innovative Betting Options - new betting options will allow horse racing to compete with State Lotteries and casinos. A wide range of betting opportunities should be available for experts as well as the newer fans with limited experience.
Attract Young Owners From Multicultural Backgrounds - it is imperative that we attract new owners. Horse racing is extremely popular in Asia, South America, and Europe and the ownership base in North America is not reflective of this fact. I am passionately committed to bringing in young owners from diverse backgrounds. Doing this will strengthen our sport now and for the future."

[highnote]

Suggestion to racetrack management:

Lower the pari mutuel takeout to 5%. Additionally, start your own betting exchange with a 5% takeout. New Jersey is going to start a betting exchange. Not another moment should be wasted. It's a no-brainer. If you don't like it, you can always pull the plug on it.

Simultaneously, spend money lobbying the pols for a racino to fund higher purses. That way horseplayer money won't be necessary for survival and therefore, takeout will make no difference because the slot players will fund the purses and the racetrack operations.

[shouldacoulda]

I never see handicapping seminars advertised at the track, forget OTB. I think the racing industry needs to get with the times and do a series of web casts where they can be accessed anytime by newbies on handicapping and betting strategies. That's how I learned about stock options. Maybe it could be a joint venture between the racing industry and the past performance companies. I think most newbies look at the past performances and their eyes glaze over. It is hard to find a mentor in this game that is worth his salt. I think most newbies are too intimidated to ask for help. What other spectator sport do you know of where you can leave with more money than you went with? Compared to baseball and football the price of admission is minuscule. Besides, who doesn't like horses? I think more people might be inclined to play if they could get a clue as to how this game works.

[highnote]

Originally Posted by shouldacoulda

I never see handicapping seminars advertised at the track, forget OTB. I think the racing industry needs to get with the times and do a series of web casts where they can be accessed anytime by newbies on handicapping and betting strategies. That's how I learned about stock options. Maybe it could be a joint venture between the racing industry and the past performance companies. I think most newbies look at the past performances and their eyes glaze over. It is hard to find a mentor in this game that is worth his salt. I think most newbies are too intimidated to ask for help. What other spectator sport do you know of where you can leave with more money than you went with? Compared to baseball and football the price of admission is minuscule. Besides, who doesn't like horses? I think more people might be inclined to play if they could get a clue as to how this game works.

All good points -- especially your point "who doesn't like horses?" If you get them out to the track and up close to the horses and then they get to see their favorite one run, they might come back more often.

[rwwupl]

Originally Posted by swetyejohn

Suggestion to racetrack management:

Lower the pari mutuel takeout to 5%. Additionally, start your own betting exchange with a 5% takeout. New Jersey is going to start a betting exchange. Not another moment should be wasted. It's a no-brainer. If you don't like it, you can always pull the plug on it.

Simultaneously, spend money lobbying the pols for a racino to fund higher purses. That way horseplayer money won't be necessary for survival and therefore, takeout will make no difference because the slot players will fund the purses and the racetrack operations.

This from Dennis Mills website...

http://www.racingfuture.com/horse_ra...of_rights.html

Horse Racing Charter of Rights

Excerpt:

IN HORSE RACING, THE PRINCIPAL STAKEHOLDERS ARE:

Racetrack Owners & Horse Owners

Racetrack Owners depend on their Executive Management to represent their interests. Horse Owners depend on their Horsemen’s Group.

Trainers and Jockeys are key participants in the success of the business and must share fairly in its financial rewards.

MID and its employees are committed to insuring that our horse racing business is operated with integrity and concern for the health and safety of the horses and the people who work with them.


Punch the link to read about the MID plans for:

Revenue Sharing

Regulatory Matters

Appendix to proposed horse racing charter:

Racetrack Operator
Horsemen's Group
Advisory Council
Backstretch Committee
Breeders Committee
Jockeys



Not a Word about the Customers or what they care about


What do you think?

roger@hanaweb.com

rwwupl

[kenwoodall2]

"Net Revenue from horse racing shall be shared as follows:

Horse Owners – 48%
Racetrack Owner – 48
Backstretch Fund – 4%

[The above rates apply ****where not governed by**** statute or ****existing contract;**** where governed by statute, parties to work together over time to implement above rates; ****where governed by existing contract, Charter to replace existing contract.****]"
In other words, horsemen and track owner to dump state racing boards, state law, and existing contrats. Does anyone seriously believe racingwill ever have national consensus about anyhting not on the public's radar as long as Stronach has his hand in racing?

[kenwoodall2]

Originally Posted by shouldacoulda

I never see handicapping seminars advertised at the track, forget OTB. I think the racing industry needs to get with the times and do a series of web casts where they can be accessed anytime by newbies on handicapping and betting strategies. That's how I learned about stock options. Maybe it could be a joint venture between the racing industry and the past performance companies. I think most newbies look at the past performances and their eyes glaze over. It is hard to find a mentor in this game that is worth his salt. I think most newbies are too intimidated to ask for help. What other spectator sport do you know of where you can leave with more money than you went with? Compared to baseball and football the price of admission is minuscule. Besides, who doesn't like horses? I think more people might be inclined to play if they could get a clue as to how this game works.

As a newbie, I was glazed over by a few things- Tote odds 9-1, 9-2, 9-5, even. and the other fractions. Then exactas written as will pays, charts in $1 decimals. No lengths PLUS finish time; speed ratings from Beyer, Brisnet, track. no newbie window where you do not get yelled at, no Miss ____Track, title won by 'capping contest to answer handicapping questions, no horseplayers with a Handicapping Certificate to teach with discounts as rewards, no speed rating on program, 40 arrows in DRF PP sample with no factor expected win %. No general public contests requiring code to match a code on every racing TV show or website, winner to show up at the OTB or track.
No recent survey of public needs to get interested, no recent doping survey to allay paranoia.
The public also needs my "Lucky Longshot" betting pool instead of picking 16 horses in the correct order over 4 races. My bet, if the longest lonsgshot in the regular feature win pool wins, a special feature $1 pool pays off for those with that horse. Mostly longshots would be bet in the special pool; carryovers until the last day of the meet, when the mandatory payoff is for whoever wins the feature. That means multimillion dollar carryovers at every racetrack that slots bettors can play, general public media attention, and hte last day rewards regular bettors with a guarateed profit. What longest longshots win features? Ever heard of Giacomo and Mine That Bird?

[Stillriledup]

I think the first thing that racing higher ups need to do is to treat their current customers like gold.

Word of mouth is everything in business.

If your current customers are feeling like the racetracks are nickel and diming them and treating them like degenerate gamblers, there's no way that their word of mouth is going to attract other players to even visit a track much less become horseplayers.

I think that racetrack execs believe that 'all' horseplayers are degenerate scum who is on the first floors of their tracks with holes in their shoes sifting thru garbage cans looking for discarded winners. They just can't get over the fact that they, a high powered exec, has to 'cater' to low life scum who doesnt have two nickels to rub together. The mistake in this thinking is that most horseplayers are not like this. These execs see the lowlives on the bottom floor (because they cant afford the clubhouse exchange) and says "these are horseplayers"

If you want to build a building, the first step is the first brick. There has to be a first brick. The 'first brick' that i would suggest to all GM's around the country is to walk around your racetrack with an outstretched hand and a big smile and do something that your DNA has taught you is a no no. That is go to the bottom feeders at your track, walk around, introduce yourself, hand out your cards and freaking THANK these horseplayers for their business. Tell them that if they have any questions or concerns that your door is always open. Don't act like some bigshot who's 'above' the 2 dollar bettors in some way. You would be absolutely SHOCKED at how far a handshake and a smile from that racetracks' GM will go. The SAME exact small group of every day regulars are at your track when the doors open. If you have a 1pm post and the doors open at 11 am you will see a small group of people who are there every single day. Walk the floors 2 hours before first post and introduce yourself and tell these players, from your heart, that you really appreciate them and that they are the backbone of the industry and without them, this entire big horseplaying engine would not go.

This is probably a very insignificant thing in the big scheme of things, but like i said, its the FIRST BRICK of the building. A strong foundation starts from the beginning with the first brick and this is the first brick, creating goodwill amongst the people who are the grease in the wheels. You have to start somewhere, you may as well start here.

Oh yeah, one more thing. This is FREE. It costs your racetracks GM NO MONEY to do this.

[turfnsport]

Originally Posted by Stillriledup

I think the first thing that racing higher ups need to do is to treat their current customers like gold.

I think most of us would settle for Bronze.

[rwwupl]

John Pricci of "Horseraceinsider.com" has this article to offer on point...Please read the comments at bottom of article.

rwwupl roger@hanaweb.org (Roger Way)


http://www.horseraceinsider.com/blog...magic-bullets/

Excerpt:

Earth to Industry: There Are No Magic Bullets
Thursday, July 01, 2010


SARATOGA SPRINGS, NY, June 30, 2010--I should be surprised but unfortunately I’m not. Why should people interested in horse racing be any different than those Americans who get their entertainment from observing the political process?

Curious how I came upon this notion, but yesterday I caught up with the fact that Dennis Mills, CEO of MI Developments, recently launched a website called Racingfuture.com. Mills is looking for a few good men. Women, too.

Mills notes on the website that his goal is to attract a young, culturally diverse ownership group into the sport, and likewise a fan base, by seeking new, innovative ways to accomplish that aim.

Mills also observes that horse racing is among the most popular sports on three continents--Asia, Europe and the Americas--because it attracts people of diverse backgrounds, adding that the American fan base does not reflect a notable measure of diversity.

[rwwupl]

This article was sent to Dennis Mills (Stronach) and the CHRB too.

I thought it was very close to what most HANA members support...

http://www.racingfuture.com/contact.html

RICHARD ENG: Lower takeouts would benefit sport
RICHARD ENG
MORE COLUMNSChurn -- the act of a gambler betting his winnings over and over again -- is an integral part of gaming, but one that most folks in the horse racing industry have lost sight of.

For a bet taker, high churn creates the large amounts of handle needed for profitability. A key part of maintaining high churn is keeping the takeout or hold low enough so that bettors can win money to stay in action.

Two types of gaming that follow this ideal are sports betting and video poker. The sports vig is 10 percent, and the payback in video poker is in the 95 to 98 percent range.

But in horse racing, it is popular to market high takeout wagers, like the Pick 6 and the Super High 5. Both bets are counterproductive to churn. These wagers take money from the wallets of many and put it into the hands of very few.

More at link: http://www.lvrj.com/sports/lower-tak...9.html?ref=469

[jballscalls]

i just got the list of the semi finalists for the racing futures contest and of all the ideas in the packet (52 i think) that were selected as the best ideas to "save racing" the word takeout wasn't seen once.

not once.

not a single time.

Mr. Mills asked us as MID employees to submit our ideas, i'm going to pen mine at work this afternoon. i guess i'll be the first one to mention lowering the tax on players

[andymays]

Originally Posted by jballscalls

i just got the list of the semi finalists for the racing futures contest and of all the ideas in the packet (52 i think) that were selected as the best ideas to "save racing" the word takeout wasn't seen once.

not once.

not a single time.

Mr. Mills asked us as MID employees to submit our ideas, i'm going to pen mine at work this afternoon. i guess i'll be the first one to mention lowering the tax on players

Make sure Mr. Mills watches part 4 of the video.

Watch part 4. Takeout or Fakeout!

http://www.bloodhorse.com/horse-raci...E-3AB907FBD6C9