What is a "DSO?"
That stands for "Dave's Special Offer."
Dave's Special Offer works like this:
Product starts at a ridiculously low price, like $11.77. Every time someone buys, the price goes up a few pennies.
The Email list gets a head start, so make sure you are on the list by joining now.
Just go here and look for "Sign Up" on the right edge of the screen.
Regards,
Dave Schwartz