CBS shilling up sportsline.com

[boys at tosconova]

rap is all over the search engines, even for the KD as well...it's pretty amazing cbs can stoop this low pimping this.

[TheGarMan]

Originally Posted by boys at tosconova

rap is all over the search engines, even for the KD as well...it's pretty amazing cbs can stoop this low pimping this.

But wait, it's got to be good stuff. I mean, it's from "The Guy Who Picked The Last 8 Preaknesses in a Row!!"

[SecretAgentMan]

Is that the Hank Goldberg guy that's selling his picks at Cbs Sports? He says he has the winner of the Preakness, he's hit the derby & like 11 str triple crown races?

[Tom]

Is Mike Warren there?
I have been trying to find where to buy his picks for years!

[Robert Fischer]

Originally Posted by TheGarMan

But wait, it's got to be good stuff. I mean, it's from "The Guy Who Picked The Last 8 Preaknesses in a Row!!"

Originally Posted by SecretAgentMan

Is that the Hank Goldberg guy that's selling his picks at Cbs Sports? He says he has the winner of the Preakness, he's hit the derby & like 11 str triple crown races?

The reality is that it's hard to earn your mythical "1,000 true fans" who will buy your guide to the Derby and Saratoga and the BC and in the process each spend $100 on you each year, so you can call this a job. (1,000 true fans x $100 = $100,000 revenue before expenses, taxes etc...)

The reaction of the marketing people is to project this magical Hank Goldberg PSYCHIC FRIENDS HANDICAPPER who has picked the winner of the last 8 Derbies .

I have a sponsor/entrepreneur-friend, who started the very beginnings of laying out a marketing process with me a couple weeks ago. Her immediate inclination was that "we must use social proof". "How often do you pick the winner?". I had to explain that there are things like 'value' as well as occasional opportunities for big scores. That some players prefer quality information over picks. There's more to it than guessing the winner... While I don't want to pretend I'm some fake psychic handicapper, and I refuse to get silly and exploitative, we are definitely going to take a quality approach and then apply some form of 'social proof' to the marketing - she's the one with the mansion and exotic cars.