" Think globally and act locally " It starts with a single track garnering more on track wagering by offering a bonus to ontrack customers, reclaiming them from their homes . No not many will travel great distances to Delaware, but they can expand their local market, just as other tracks can do to their local markets, when they see success at Delaware. If the experiment is expanded to other bet types as well it will be more likely successful IMO. Now if other tracks follow along, it will get more folks on track and reclaim their audience. This might lead to ADWs lowering takeout down the line. It took a while for the tracks to lose their customers and will also take time to get them back and giving ontrack customers a bonus to get them back is a good thing to me. I wish my local track would give me a reason like this to patronize them more than I do now.
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Del Park Gives Bonus Experiment Some Time - By Tom LaMarra
Updated: Tuesday, September 28, 2010 t 12:52 PM
Delaware Park has received mostly favorable feedback on its ontrack exacta bonus experiment, but its potential may be hard to gauge until it has a chance to grow.
“We’re still sort of in the beginning stages of the experiment,” Delaware Park senior vice president and general counsel Michael Vild said Sept. 28. “We decided to give it a couple months and then take a close look at it. Hopefully we can expand it to other pools (in 2011).”
Vild said regulars at the track like the program, and overall industry comment has been positive.
The one negative the track hears is that takeout should be reduced for all bettors, no matter where they play races from Delaware Park.
http://www.bloodhorse.com/horse-raci...ment-some-time[/QUOTE]