Here's an example of the typical rip off that passes as
future book odds in legal Sports Books in Nevada.
British Open Golf starts on Thursday.
By and large, the most competitive odds line
is offered by William Hill, whose multiple outlets
in Nevada outnumber all their competitors, in
addition to easily available phone app wagering
for residents within that state. Problem is,
they can't touch their parent company in the UK
when it comes to value to the bettor on futures.
Top 10 in the Open Golf market:
William Hill US -
UK
Jordan Speith 10-1 - 14-1
Ricky Fowler 12-1 - 16-1
Jon Rahm 12-1 - 18-1
Dustin Johnson 14-1 - 14-1
Justin Rose 15-1 - 20-1
Sergio Garcia 18-1 - 18-1
Tommy Fleetwood 18-1 - 20-1
Rory McIlroy 20-1 - 20-1
Hideki Matsuyama 20-1 - 22-1
Henrik Stenson 28-1 - 25-1
Surprisingly, Stenson's odds are higher with the
Nevada Will Hill than UK. That's pretty rare.
Golf isn't the only sport where odds are shaved.
Annually, NFL Super Bowl odds are the same way.
So, why does this lack of value persist consistently?
One futures event after the next. Poor bookmaking
ability when the line goes beyond -110 each side
in an NFL game, or lack of savvy among the US
betting public? Probably a combination of the two.
If sports wagering is ever to expand in this nation,
hopefully bookmakers will some day offer a better product.
I wouldn't bet on it, though.
