Very impressive statements from Mulvihil. Especially the second excerpt. Don't think I've heard anyone say it better.
https://www.horseracingnation.com/ne...g_coverage_123
Excerpt
Mike Mulvihill, who serves as head of strategy and analytics for the network.
“The lifeblood of this industry is the horseplayers,” Mulvihil said Tuesday during the University of Arizona Race Track Industry Program Symposium on Racing. “We want Fox to be the destination of choice for horseplayers.
Excerpt:
“The puzzle is smart, sophisticated people who are no different than those trying to solve the New York Times crossword puzzle. It’s an engaging, humbling, and sometimes financially rewarding game. Fox Sports celebrates the skill and science of playing the races.
“The party is a big day at the track. When it’s the right day wish the right people, anything can happen. Many live sports now are over priced, over produced, and over manicured. Spontaneity has been sacrificed, but horse racing stands out. You can pay a modest admission, wear a ridiculous hat, and leave with more money.
“When the poem, puzzle, and party are balanced, there’s nothing like it, and we try to capture that on television.”