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Old 05-04-2009, 04:49 PM   #1
Sailwolf
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T. V. Ratings

http://sports.espn.go.com/sports/hor...ory?id=4137216
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Old 05-04-2009, 04:50 PM   #2
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T.V. Ratings

How and why?
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Old 05-04-2009, 05:48 PM   #3
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Lots of rain out there across the northeast...lots of folks inside with their TVs on..."Hey, the Derby is on...I think I'll watch."
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Old 05-04-2009, 08:08 PM   #4
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The tv ratings have been primed for an uptick for a while now. From a "share" perspective, the Derby ratings dropped steadily from the seventies to the late nineties (from a 54 in 1975 to 17 in 2000). In this new millenium, the share numbers have bounced around within a narrow range (20-24). Personally, I believe that portends a bit of upside for the future of the sport.
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Old 05-04-2009, 08:17 PM   #5
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Originally Posted by Sailwolf


One downside----more people got to watch Bob Costas conduct a roundtable of our sport and it's issues.....ugh
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Old 05-04-2009, 08:22 PM   #6
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More non-betting fans!
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Old 05-04-2009, 09:29 PM   #7
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Originally Posted by Onion Monster
The tv ratings have been primed for an uptick for a while now. From a "share" perspective, the Derby ratings dropped steadily from the seventies to the late nineties (from a 54 in 1975 to 17 in 2000). In this new millenium, the share numbers have bounced around within a narrow range (20-24). Personally, I believe that portends a bit of upside for the future of the sport.
To put that in better perspective (I think), in the seventies there were a handful of channels to watch. Now I have hundreds. (and on demand features to go back and watch anything I might have missed the first time around)

A 54 then based on what little was available to the viewers compared to 17's in the 2000's is in relative terms probably an increase. I mean it had dropped to a little over a third in that time period, yet viewing options have gone up 10 or 20 fold. One would think it would have dropped far more than it did.
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Old 05-04-2009, 09:34 PM   #8
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Originally Posted by kenwoodallpromos
More non-betting fans!
1979 - Spectacular Bid - my first Derby - I became hooked, I was a non bettor and contined to be a non bettor for five more years. I did not turn 18 until that year.

It ain't all so bad Kenwood'
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Old 05-04-2009, 09:50 PM   #9
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I think the sub-headline should read

"Derby Ratings Highest In Nearly Two Decades: Horseplayers Still Complain"
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Old 05-04-2009, 10:49 PM   #10
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Quote:
Originally Posted by Onion Monster
The tv ratings have been primed for an uptick for a while now. From a "share" perspective, the Derby ratings dropped steadily from the seventies to the late nineties (from a 54 in 1975 to 17 in 2000). In this new millenium, the share numbers have bounced around within a narrow range (20-24). Personally, I believe that portends a bit of upside for the future of the sport.
The uptick happened when NBC took over for ABC.
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Old 05-05-2009, 01:44 AM   #11
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Quote:
Originally Posted by Valupix
1979 - Spectacular Bid - my first Derby - I became hooked, I was a non bettor and contined to be a non bettor for five more years. I did not turn 18 until that year.

It ain't all so bad Kenwood'
Racing needs tons more non betting fans, like other sports have.
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Old 05-06-2009, 08:38 AM   #12
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Quote:
Originally Posted by Onion Monster
From a "share" perspective, the Derby ratings dropped steadily from the seventies to the late nineties (from a 54 in 1975 to 17 in 2000).
The expansion of full card simulcasting and other off-track betting opportunities.
Quote:
In this new millenium, the share numbers have bounced around within a narrow range (20-24).
Betting from home, watching it on TV.
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Personally, I believe that portends a bit of upside for the future of the sport.
I'd like to agree with that, but I'm just not seeing it.
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Old 05-06-2009, 08:15 PM   #13
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Economy has caused many people to cancel their cable/satellite service, so they're stuck with just a few channels...
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Old 05-06-2009, 09:29 PM   #14
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The Economy

Our local track just closed. The economy stinks, and people don't have money to gamble with. If it wasn't for the little things like food, housing, and putting gas in your car we would be all set.

Last edited by Jinxed; 05-06-2009 at 09:30 PM. Reason: addition
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Old 05-06-2009, 09:51 PM   #15
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TV Ratings by market

Although I am not from here I live in Knoxville, TN. It totally surprised me that Knoxville ranked 6th in the Nation for Derby T.V. ratings. We do not have a track or OTB and in the 10 years I have lived here I was sure I was the only thoroughbred fan in town. I must be hanging with the wrong crowd.

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