The Marketing Dept at the Race Tracks Are So Stupid It Makes Me Sick, - Horse Racing Forum - PaceAdvantage.Com

Igeteven · 03-10-2010, 01:36 AM

The Marketing Dept at the Race Tracks Are So Stupid It Makes Me Sick, so are the commercials on TVG and HRTV.

If one watches the commercials on TV, they are going after the people in the late 20's, 30's and early 40's, the rest of us, they totally ignore.

What I mean more then 70 percent of this age group, don't have a pot to piss in, or they prefer basketball, baseball or football to racing. They are not getting these bettors to the track.

If marketing was smart. They would go after the baby boomers, because there is a UN Tap market out there.

The tracks should be kissing the ass of any player over the age of 55 years of age. As of now, they don't... except on Fridays, Santa Anita does give some pass to the track of some kind. They should be giving 10 or 20 dollars vouchers to them and getting them started.

These people are the prime rib of bettors, and they think they have a endless supply of them. However they don't

Welcome to marketing.

boomman · 03-10-2010, 01:59 AM

Quote:

Originally Posted by Igeteven

The Marketing Dept at the Race Tracks Are So Stupid It Makes Me Sick, so are the commercials on TVG and HRTV.

If one watches the commercials on TV, they are going after the people in the late 20's, 30's and early 40's, the rest of us, they totally ignore.

What I mean more then 70 percent of this age group, don't have a pot to piss in, or they prefer basketball, baseball or football to racing. They are not getting these bettors to the track.

If marketing was smart. They would go after the baby boomers, because there is a UN Tap market out there.

The tracks should be kissing the ass of any player over the age of 55 years of age. As of now, they don't... except on Fridays, Santa Anita does give some pass to the track of some kind. They should be giving 10 or 20 dollars vouchers to them and getting them started.

These people are the prime rib of bettors, and they think they have a endless supply of them. However they don't

Welcome to marketing.

Try telling that to the poker industry which has made millions off that age group. I can see you really did your homework before making these idiotic comments

Boomer

Igeteven · 03-10-2010, 02:02 AM

Quote:

Originally Posted by boomman

Try telling that to the poker industry which has made millions off that age group. I can see you really did your homework before making these idiotic comments

Boomer

that's poker, not horse racing my man, I did do my home work. Look at the age of the poker players.

boomman · 03-10-2010, 02:09 AM

Quote:

Originally Posted by Igeteven

that's poker, not horse racing my man, I did do my home work. Look at the age of the poker players.

The average age of an online poker player is what then? (I'll give you a hint): 80% of 'em are barely old enough to gamble! And if you wonder why I used that example, its because there is a HUGE crossover between poker and horse players (I happen to be one of 'em)

Marketing to a younger demographic is EXACTLY what horse racing needs to do, as long as we also make sure that the younger crowd is able to wager ON EVERY TRACK via what they grew up on:

THE INTERNET!!!

Boomer

letswastemoney · 03-10-2010, 02:25 AM

I must say I disagree with you.

By focusing on younger people, they are getting gamblers who will stick with them for a long, long time, assuming they find a way to reel them in.

As for the older 60, 70 year old crowd....they don't have many years of gambling left....

ManeMediaMogul · 03-10-2010, 07:17 AM

If you had a pair of geese that laid golden eggs and you were told that you could only keep one, would you pick the four-year-old goose or the fifty-year-old goose?

Racing needs life-long fans.

It is hard to teach an old dog new tricks, that's why the saying has lasted for centuries. Most people 50 and up are already entrenched in their hobbies and pursuits. Not too many altercockers are going to embrace horse racing if they haven't already.

Tom · 03-10-2010, 07:21 AM

If you are advertising on HRTV or TVG, you are hitting people people already interested in racing. Maybe they would pick up more people is they used NBC, or CNN or whatever.

Stillriledup · 03-10-2010, 07:33 AM

They don't kiss those asses because those players will keep coming back no matter what. The 'regulars' are there every day no matter what. Why kiss their backside when you don't have to?

Horseplayersbet.com · 03-10-2010, 07:35 AM

They may be targeting the younger crowd, but they will only fail unless they address the high takeout and because of that there are no visible winners who make a living betting.

Why would a young person be enticed to "gamble" on horses when the chances they win long term are slim to none?, and lets not forget, the learning curve is very high as well.

Horseplayersbet.com · 03-10-2010, 07:36 AM

Quote:

Originally Posted by Stillriledup

They don't kiss those asses because those players will keep coming back no matter what. The 'regulars' are there every day no matter what. Why kiss their backside when you don't have to?

Actually, the racetracks only growth component is the existing player. They need to last longer so that friends and family may take notice and tag along with them or at least get intrigued as to what they are doing if they are betting from home.

Stillriledup · 03-10-2010, 07:47 AM

Quote:

Originally Posted by Horseplayersbet.com

Actually, the racetracks only growth component is the existing player. They need to last longer so that friends and family may take notice and tag along with them or at least get intrigued as to what they are doing if they are betting from home.

Most current players are very cynical of the game and won't introduce people they care about into this sport as a serious player. They might take them for a day out for dollar dogs or dollar cokes, but thats about it i'm afraid.

Horseplayersbet.com · 03-10-2010, 07:57 AM

Quote:

Originally Posted by Stillriledup

Most current players are very cynical of the game and won't introduce people they care about into this sport as a serious player. They might take them for a day out for dollar dogs or dollar cokes, but thats about it i'm afraid.

That is very true. Players just don't last anymore...not like the 60's,70's, and 80's when many came home a winner for the day or at least with enough to battle the very next day thanks to

Dummy money in the pools
Limited wagering opportunities (only 9 races a day (no simulcast wagering), and in the 60's and early 70's very few exotics).
A lower blended takeout (because there were less exotics).

Leonard · 03-10-2010, 08:34 AM

Quote:

Originally Posted by Igeteven

These people are the prime rib of bettors, and they think they have a endless supply of them. However they don't

Welcome to marketing.

There is a reason the key demographic of marketing agencies is the 25-35 year old group.

andymays · 03-10-2010, 08:35 AM

Poker is a game of skill and every time you watch someone is winning a chunk of money.

Horse racing is a game of skill and everytime you watch someone is ................................ Oh wait, how many losing pick 4 tickets from so called experts at TVG do we have to see going down the drain. Too many.

When does racing ever talk about the people who make scores on any given day or any given week?

It's not come to the track because you have a shot to win. It's come to the track because we are giving away a voucher that could be worth 10k but is usually worth $2. Or come to the track for a dollar beer and a dollar hot dog.

sandpit · 03-10-2010, 08:55 AM

If you go to a casino, you have a variety of opportunities (slots, roulette, blackjack, etc.) to choose from to lose your money. So there is something there almost everybody can find they like to gamble on. At the track, sure they come up with different types of bets, but it's all basically the same thing. I'm not proclaiming to have all the answers, but it would seem that opening new avenues for wagering, like Betfair's betting exchange, would be a step in the right direction, i.e., multiple opportunities to be a winner. Lower takeouts would certainly help foster long-term players.

I'm on the fence about young/old players...it's always good to get young fans to the track, but the local bingo halls and casino around here actually send buses out to homes for the elderly and bring them to their establishments. They may not bet a ton, but it beats a blank. I know Ellis Park used to recruit the old folks groups pretty heavily, and they always had a great time there.