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What an unfocused mess - I don't see how it can possibly succeed in the form suggested.
Has anyone here ever heard any clamor for a team sports concept for horse racing? I sure haven't.
And then when you read the piece, it sounds like they're suggesting the teams are simply the mechanism to have an "events" business.
“It’s an events model,” Lane said. “It’s based on the idea that we can bring thousands of new people to the track, and we can bring the kind of people that sponsors want to reach. So it’s no different than Preakness weekend this past weekend. We’ll be running events the entire weekend, not just the event at the track. It’s not just the races, it’s the lifestyle around the races.”
Why do you need teams in order to come up with a series of higher-profile events? If the people are coming for the "event", why would they have a particular affinity for these "team" races beyond whatever excitement you can already get from the existing race card?
This seems even dumber than the "teams" in LIV Golf.
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