Quote:
They must have a Genius in their Marketing Department to be able to come up
with this stuff. How do they do it? (These are suggestion that rwwupl, Jeff P, and andymays have made at the meetings) LOL
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Yes. Hollywood Park has implemented some player friendly suggestions. But let's not sugar coat things here. If the industry is reading this they need to know exactly how their actions are seen by the customer.
I have repeatedly told industry decision makers for Cali Racing the following:
Your decision to raise the takeout was a horrible idea. You have created an incredible amount of customer badwill. You have cost yourselves an incredible amount of money so far. Your decision will continue to cost you an incredible amount of money going forward. Your decision is a glaring example to the rest of the world exactly what not to do.
If you want to reverse the trend that you have created, you are going to have to implement extraordinary measures to win back the customer business you have driven away.
Common sense would dictate that the first logical step towards winning back some of the business you have driven away would be for you to rescind the takeout increase that you created.
Anything short of that is just denying reality.
Jeff Platt
President, HANA
HANA New member Sign Up Link:
http://www.jcapper.com/HANA/SignUp/H...m.asp?source=0
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