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It sounds like a lot of this is just posturing.
Without seeing everyone's books, it's hard to know the price where both sides can make an adequate and fair return on their investment (assuming there is one).
Generally though, I don't see how it can be a good idea to ask for more from anyone when your product is losing market share to other forms of gambling. It's kind of like when politicians raise taxes to balance the budget when the economy is in the crapper. That's a bad idea. You ask for more when you are in a position of strength and can easily absorb any potential downside from taking more. I think racing needs to focus on expanding the pie, not figuring out how to get a bigger piece of a shrinking one.
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"Unlearning is the highest form of learning"
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