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Old 05-25-2010, 11:38 AM   #11
DeanT
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Join Date: Jul 2006
Location: Toronto
Posts: 4,962
My opinion on the interesting Turfday question mainly lies in what players are used to. It is really hard to change behavior for groups of bettors. As we see from the HANA survey, or even the little survey here, upwards of 80% of bettors have played for 25 years or more. You get your habits and those habits are hard to break. NYRA and Cal have players who are married to the circuit and will play it with smaller fields, or less quality racing, or even if takeout goes up like it has. A smaller, or less popular track is fighting an uphill battle when they make changes, or even if they offer a good product out.

I think it is why tracks are unwilling to change, or show more fight for new customers - their old ones hang around through thick and thin. The problem with that, of course, is they do not last forever.

I think what MTH has done is nothing short of outstanding. They got existing players to notice their track. It is no small feat with our demographics and habits which have formed over decades, imo.
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