The best form of advertising?
Word of mouth.
Why?
Because your customers do your advertising for you.
I submit to you the idea that a good 75% of the so called negative threads here are the result of racing (and by that I mean track management, horsemen, state regulators, and politicians) failing when it comes to satisfying customer needs and wants.
If racing wants better word of mouth:
Maybe it's time for, well, actually listening to what your customers are saying.
Think about it.
-jp
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Team JCapper: 2011 PAIHL Regular Season ROI Leader after 15 weeks
www.JCapper.com
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