Critics of the NFL who claim that “politics” are forcing millions to tune out of NFL games may need to rethink their positions ... unless they wish to believe that fans disgusted with the NFL’s turn toward social justice tuned into the Thursday night game, out of the early CBS game, into the Fox game, out of the late CBS game, and then back into the Sunday and Monday night games.
Competition for eyeballs is likely the primary reason for all ratings fluctuation in sports right now; we’ve never had a period in sports history where all four major sports, plus soccer, tennis, golf and NASCAR, are all playing at once. The NFL’s hardcore fans continue to tune in, regardless of politics, while casual fans may find themselves drawn to other sports ... or, in some cases, away from the television altogether. (Some analysts have speculated that with much of the nation still under some form of quarantine lockdown, many Americans are spending the last few days of summer outdoors, and away from their TVs.)
Context also matters; regardless of declining ratings, the NFL is still the biggest draw on TV
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https://sports.yahoo.com/nfl-ratings...d1FGdIdtOyA8hN