They had eighth-page ads in papers in the mid 1970's, disguised as articles by "Don Fletcher." "Thoroughbred Racing - Predicting the Outcome." by Donald Sullivan and Hank Adams. "Donald Sullivan" was author of many things. The "book" was about 55 8x11 Xeroxed pages held together by a plastic snap-on.
Here is a copy of the ad from the Chicago Tribune archives.
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