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Originally Posted by Kelso
Understood, but is it the English/European version of Equibase? Is it owned by the industry, in some fashion or other, or is it a strictly private operaton?
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That is what is neat about this, and what happens in racing when you let the market give something back to players.
Betfair bought Timeform to offer much of the data etc to their players.
http://www.telegraph.co.uk/sport/mai...5/shexcl25.xml
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Close observers believe the two companies are compatible – Timeform have taken pride in retaining their objectivity while Betfair claim they would far prefer their punters to keep winning in order to maintain their custom.
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Sounds a lot like what Ian and other sharpies do here - try and help players win, by offering free info. Because the simple fact is, when they win, or have a chance to, they bet much, much more, and can be convinced to be every day players.
Betfair also struck a deal with Thorograph to offer those products for free for bettors.
It's the 21 century and it is the way all companies in gambling have to act to compete. We are stuck in the dark ages here (PTC is a start to being what we should be) but over there delivery mechanisms like Betfair have kept handle and revenue where it should be for racing, in the face of fierce competition, imo, by offering customer-centric betting platforms, low takeouts and free data.
I wonder if Twinspires would grow their wager if they offered Bris data for free? Of course they would.
