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Some thoughts:
There used to be more dumb money in the pools.
Now it's mostly knowledgeable people competing with each other.
Everybody has good speed figures and that's killing prices.
You know only a few horses have a chance in each race and they're taking all the money.
The sport needs to find a bigger audience.
Maybe if the product was priced more competitively with other forms of gambling.
Maybe race conditions could be written to make fields more competitive.
Just a few things that came to mind.
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