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A move like Kaep's hurts the sponsorship picture of the 49ers, but the media can have a field day with it, and hold their own.
The worst thing that CK's actions do is show a fragility in the system.
The people who run the NFL and the Media and the Corporate World are not rookies. They know that they can't have a bunch of players putting politics in front of their paychecks. If that happens they lose some control. The whole revenue system becomes threatened.
This is why Kaepernick has already been blackballed. No more sponsorships, no more featured scenarios, an exit strategy in the works.
His first offer will be to make a concession. Perhaps similar to Abdul Rauf in basketball, after a closed door session, he will agree to Stand, while simply 'lowering his eyes', or some such token gesture.
If he doesn't back down immediately and concede, life will get even tougher. The media will tell us that Kaepernick has lost his passion for the game. That he's unstable. Not of his right mind. A character assassination.
The 49ers will 'move in a new direction'. Whether a release or a trade to another bench role that expedites his exit from the NFL. (I'm no contract expert, and I'm not going to research for this post). New coach Kelly is looking to move in a new direction, Kaepernick has struggled in his role in the system, he 'hasn't been effective', his 'injuries have taken a toll'.
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Preparation. Discipline. Patience. Decisiveness.
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