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Its probably never happened in the history of US business where a floundering company raised prices and that price raise got them back to a healthy vibrant company. If there is an example out there of something like this, i'd love to hear about it.
Why do you think In and Out Burger has a line wrapped around the corner day and night 7 days a week at every INOB in the state of California and Nevada? Because they sell a great product at a very low price and they make their money off volume. Racing is the anti In and Out Burger.
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