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Team moving to Vegas and the general media-value that 'Chucky' carries with him.
Phil Jackson didn't do jack to help the Knicks, but they made money on the deal. The Knicks put out a bad product, but NY, ESPN, and the league-wide media ran a million Phil Jackson 'Triangle' articles, and the Knicks are the NBA's most valuable franchise.
Similarly, I can't say whether Magic did much (in terms of strategic management moves) for the Lakers, Dodgers, or Sparks.
I wouldn't be surprised either way if Gruden actually coaches and heavily-influences the team, or if he is more of a 'face' with the opportunity for occasional input.
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Preparation. Discipline. Patience. Decisiveness.
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