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I think the reason ratings are lower in all sports today is that it is compared to ratings taken when most people did not have internet, cable, etc... the big three ABC,NBC,CBS dominated ratings. Today there is so much to choose from. I just don't see a way to accurately judge what people are watching. I believe the NBA is as strong as ever and has a core group of fans that will always keep it going. I hope the team concept demonstrated by the Spurs and Pistons will continue. Market the team, not the player. Both teams were great and battled to the end. It was a fun series.
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david stewart
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