This has got to be good for horse racing. The channel is not the best, but poker craze started because a program on the Travel Channel. Egomaniac viewers will ignore the losers and think with a little study "I can do better than the winners". This kind of thing that horse racing has needed to promote the game for sometime. Hopefully some ADWs will be among the sponsors.
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Some day in the not too distant future, horse players will betting on computer generated races over the net. Race tracks will become casinos and shopping centers. And some crooner will be belting out "there used to be a race track here".
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