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To get people to come to the track rather sit home betting on the Internet, the need offer people a good time at the track. It is a lot like eating out rather than eating at home. Getting new people to come to the track is whole different ball game and involves marketing and keeping them coming back involves Customer Service, both which are lacking at most race tracks.
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Some day in the not too distant future, horse players will betting on computer generated races over the net. Race tracks will become casinos and shopping centers. And some crooner will be belting out "there used to be a race track here".
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