Quote:
Originally Posted by classhandicapper
Maybe I misunderstood.
I have no idea how he made out, but wasn't he just hedging a bunch of potentially free mattresses he would have had to give away if Essential Quality won?
He probably generated a lot of extra sales of mattresses from people hoping for a freebie, lost the bets, gets paid for the mattresses, and got loads of publicity out of it all.
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You have it exactly right. It was a hedge.
When he runs these promotions his sales obviously increase. It also makes people who otherwise wouldn’t pay a second’s attention to the race at least have some level of engagement. Further, the hit he got on NBC was worth God knows what. He got a TON of “free” publicity.
The man is an absolute treasure. He had the families of 300 foster families there yesterday from Louisville. As was said earlier in the thread, he’s always stepped up to help Houstonians in need. Anyone making a disparaging remark about him either doesn’t understand what he’s doing or, quite simply, is an ass.hole.
