I asked a lot of questions at that meeting. They gave us some information, but not the kind of details I was trying to get from them out of self interest.
From what I gathered, it was a self learning system that used both pool and handicapping information, but the pool information seemed to be more significant. They talked a bit about betting patterns. It almost had to be a live feed of some sort but I don't know how timely it was.
What they described to us was a little mind boggling.
Once it was ready, they basically flipped an on switch, the software automatically started picking up all the required information, started making automated bets, and was learning as it went along. It was operating at both major and small tracks on huge total volume.
They were joking about not even paying attention to the results until the next day.
Their pitch was that they understood betting patterns so well, DRFBets and DRF PPs and other products could be targeted, marketed and developed way better.
I'm not sure why it wasn't pursued by the CEO because he was interested. I asked him a few times. Maybe it was cost or one of the financial guys didn't like it.