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I think there's a fundamental misunderstanding about handle.
People have X amount of dollars they can afford to lose per week or month etc... on gambling. The vast majority of them will lose X or close to X at various rates depending on the game they play and other factors. If people start betting sports they will lose of portion of whatever they were formerly betting on other gambling games (including horses) on sports instead.
The End.
The only good way to increase the bottom line to the racing industry is to increase MARKET SHARE of gambling dollars. Little tweaks that may impact the handle don't do much for the bottom line. They just change the rate at which the customer loses X. To have an impact, you have to make gambling on horses a better overall value proposition in terms of probability of wining and entertainment than the other options (like poker, sports, lotteries etc..)
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"Unlearning is the highest form of learning"
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