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Thread: advertising
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Old 05-05-2009, 10:03 AM   #10
miesque
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Join Date: Mar 2008
Posts: 1,250
Quote:
Originally Posted by chickenhead
but this is really quite different than say playing slots. Slots pay off little bits often, while still allowing for some schmoe to get lucky and win a big jackpot, and get handed some big cardboard check.

Yes people can bet favorites to show, it's a little like a slot machine that had a maximum payoff of $1. I don't think it would get the same action as a progressive payoff machine.

The answer might be that there isn't a whole lot racing can do to get people like that.
Thats also why advertising the big payouts (such as the big Pick 6 and superfecta scores) have a downside because those are not wagers beginners should be playing. I think the angle that needs to be played is that its a game whereby you can gain an advantage if you are willing to do the work, which obviously is something absent in slot machines.

Also there is a Pavlovian element that is associated with slots and its harder to replicate that in racing.

Last edited by miesque; 05-05-2009 at 10:05 AM.
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