Clearly the problem isn't that the existing bets just aren't enough to make profit. Same mantra from me. Too many pools leads to pool dilution and cannibalization. I agree with a previous poster. You want to raise interest? Cut the take in a pool to close to zero and that bet becomes popular. Thinking like the lottery - put different pictures on your scratch off games doesn't change the odds of winning and probably doesn't fool the people who buy scratch tickets.
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