Quote:
Originally Posted by AndyC
I can mostly agree with #1 & #2 but #3 I believe is wrong. I used to go to the racetracks when they were filled with $2 bettors and they weren't there to just look at the pretty horses and the trees. They went to gamble. They went to the races because that was the only game in town. If aesthetics were such a draw the $2 bettors would still be flocking to the track.
As for #4, tell me, Mr. Marketing Director, how would you make racing hip and trendy? Given that old people have more money and more time to spend it wouldn't it be foolish just to kick them to the curb?
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Get some figure skaters to host coverage of the Kentucky Derby. That would attract the hip and trendy folks out there.