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Close with a Tip. If you are buying something online.
Put the item in your shopping cart while logged in.
Then leave it there for 2-3 days.
Watch your email, they'll send you an Incentive to come back and buy it. Usually 5% or more. I've seen 20%
This is particularly true of high priced products
Also recurring products like food or personal care items, golf balls, anything you buy at a cadence. They will negative acquisition to get you in the funnel.
It costs staples.com $30 acquire a $10.00 order for business cards. They eat that $20 loss because they want all future print and graphics projects. New business card means new everything...and that's worth $20 to them.
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