outside hope
There is an outside hope of normal sports bettors or average joes who now can bet sports easily also seeing the horses run and figure, "why not try betting those?".
The problem I see with that, given the Vegas reality of it already existing (and racebooks dominate in screens and square footage), is that learning racing and reading the form is a daunting task = too much activation energy.
I handicap for friends to pass the time before we watch ball games during March Madness in Vegas. They love it because it's exciting, different kind of action, and lucky for them, I'm a good handicapper. But they have no clue about picking winners and I think most think that I'm odd being interested in what they perceive is an "old man's" game.
It does suck being on the west coast for racing though, mostly by early afternoon all that's left is the late Santa Anita card.
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