http://blog.horseplayersassociation....rate-gets.html
Horse Racing's Churn Rate Gets Annihilated
For as long as we all can remember, horse racing's publicized churn rate (the number of times you as a player, collectively, roll over your bankroll, explained in detail here) was 7. If everyone at the track had $100,000 in their pockets, chances are handle would have been somewhere around $700,000.
Two major variables that go into the churn rate, as the article alludes are:
• Takeout rate - the higher the takeout, the lower the churn
• Cashable bets - WPS pools, with no exotics would have high churn because we'd have many winners rebetting, a card with pick 6's and nothing else would have almost zero churn, because we have one or two winners, who probably go home to celebrate after they win.
TVG, while submitting their application for exchange wagering in California, provided us with a shocking statistic: The estimated churn rate of 2011 TVG customers is not seven, but four.
Today, at a churn rate of four, that handle in our example has plummeted to $400,000.
For the whole story click on the link!
http://blog.horseplayersassociation....rate-gets.html
