The best way to attract new owners is to improve the sport’s image. Say I’m middle-aged and have been successful in my life and want to start owning race horses. I announce this to my family and my teenage daughter says “eeewwww.” So that idea goes down the drain. What’s needed is more investigations like the FBI did that got rid of Servis and Navarro. But those cost millions of dollars and took years. Where is that kind of money going to come from?
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