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Originally Posted by PaceAdvantage
So the Russians...hacked the election and somehow influenced all these voters to vote for Trump. These highly gullible people, apparently. I mean, all it took were some Facebook ads, right? Plus whatever it was they hacked. That point was never made clear to anyone...
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....In
politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff. Many countries restrict the use of broadcast media to broadcast political messaging.
We instituted Madison ave as a effective "marketing" device. So effective ...
[Hitler] has depended almost entirely upon slogans made effective by reiteration, made general by American advertising methods...[S]logans on billboards and newspapers and in publications of national circulation have made a new Germany which has raised much excitement, made many changes.
.."As is well known, the word propaganda in Germany is used synonymously with the word advertising. Although in this country and in Great Britain propaganda has the unfortunate connotation of being free instead of being paid for, this distinction does not exist in Germany."
The manipulation of the American mind: Edward Bernays and the birth of public relations ...
..Drawing on the insights of his Uncle Sigmund (Freud)– a relationship Bernays was always quick to mention – he developed an approach he dubbed “the engineering of consent.” He provided leaders the means to “control and regiment the masses according to our will without their knowing about it.” To do so, it was necessary to appeal not to the rational part of the mind, but the unconscious.
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The average rate of return on direct mail campaigns is generally 1/2 to 2 percent. Political Propaganda uses all media, particularly social media, the new kid on the block.
