Raising Attendance
Tracks need to cater to the family and market it accordingly. Many of my families happiest moments came at tracks where we ate $1 hot dogs, $1 soft drinks and everyone bet $2 a race. You cannot get that value anywhere else for four or five hours. What does a professional sporting event cost and all you see are a bunch of steriod pumping overpriced ego maniacs, thugs, etc...
More things like jockey goggle giveaways, backside tours, picnic areas, playground slides, swings. Arlington, Oaklawn, Keeneland all do good because attending the races is the thing to do.
I love horseracing but unfortunately declining attendance threatens its existence and it is a very serious problem. Based on the grandstand sizes at Delaware, Belmont, Aqueduct there were alot of people attending the races whereas now they are not and it is a very serious problem.
Things change.
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