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Imo, they don't understand the customer because they don't bet.
If they did they would know the top priority for any race timing system is accurate times.
They would also know if they can't get the times right:
Horseplayers and Whales are going to have zero confidence in all of the secondary information they are talking about:
"‘data depth’ –more detailed information about the race: speed, acceleration, stride length, frequency and distance traveled" and the ability to "open up new bet types such as in-running betting"
-jp
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Team JCapper: 2011 PAIHL Regular Season ROI Leader after 15 weeks
www.JCapper.com
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