Quote:
Originally Posted by DGroundhog
Let's put it this way, you own the Levi's brand. Your results show that selling jeans is marginally profitable and more likely a financial liability, but there is huge profit to be made in selling shirts.
What do you do? Do you continue to sell jeans, or do you focus your market on shirts?
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You keep selling your ultra-profitable shirts...but you also spend a little cash in an effort to improve your jeans-selling business. In business...when you stagnate, you DIE. A "marginally profitable" business sinks into dire straits when it's ignored. You are in the CLOTHING business...so, why not sell jeans AND shirts?
