The analysis on p24 of the
California Lottery 2016-2017 Annual Report shows that year over year Lotto sales were down 22% while year over year Scratchers ticket sales were up 5%.
Quote:
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Lottery operating revenue decreased $42.1 million from the previous fiscal year. This decrease is largely due to a decrease in Powerball and Mega Millions sales because the previous year featured a record-breaking $1.6 billion Powerball jackpot which drove up sales. In fiscal year 2016-17, Scratchers sales increased $224.2 million or 5.2 percent due to the continued popularity of $10 and $20 price-point games offering large prize payouts.
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While it's true that giant jackpots do drive sales --
It's also true that Scratchers tickets are the largest single segment of their business.
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