If Oracle's Larry Ellison can turn something as infinitely boring as sailing into a edge-of-your-seat spectator sport (last America's Cup), surely horse racing has a shot at reclaiming its former glory. All it takes is one person with a vision and enough money to realize it.
Horse racing has far greater longevity than any of the currently popular sports. Smack in the middle of ancient Rome, a mere stone's throw from the Colosseum (equivalent of a modern football stadium), was a huge race track. Like boxing, another timeless sport, horse racing was extremely popular during the radio era; but it failed to make the transition to television. There's only one reason for that: lack of vision; inability to sell a high quality product.
Last edited by Dark Horse; 11-19-2013 at 07:08 PM.
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