Lebron James
Is he the most narcissistic superstar of any team sport in recent decades? Maybe Terrell Owens, but he wasn't the face of the sport. He comes across as manipulative, and pulls power plays against coaches and teammates where ever he goes. Spends lots of time instigating buzz about his future, and then goes into a frenzy to deny said rumors.
He seems the most unhappy superstar I've ever seen in a team sport.
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