Please forward to all track execs
 

http://www.drf.com/news/why-takeout-matters

If the takeout is 20 percent and $100,000 total is bet race one, the track returns $80,000 to players who’ve hit the race. Let’s assume that $80,000 will be bet again by players in the second race. After that race, $64,000 (take 20 percent from the $80,000) will be returned. After just five races the players’ collective balance is just over $30,000. The players are on their way to busting out.
Now let’s look at a takeout rate of 10 percent. The $100,000 bet in the first race becomes $90,000 afterward. After race two, it stands at $81,000. At this rate, after five races the players’ balance is almost $60,000, still relatively high. In all, this player is able to wager on at least twice as many races as in the first example. The lower takeout leads to more churn, a better chance to win, and a more fun entertainment experience overall.
When lower takeouts are put in place, the economic impact is significant and immediate. Lower takeout means more money in circulation, more churn, and more revenue for everyone -- players, tracks and horsemen.
The logistics of instituting takeout change are difficult to implement, but with DRF Bets’ “10 for 10” promotion, players can enjoy more chances to win and put more money back in their pockets.
More details can be found here.