TV Ratings Triple with Format Change

[SansuiSC]

Maybe some U.S. networks should look at this model. Higher ratings mean new blood to the game.

http://www.r2collective.com/content/2010/06/16/tv-ratings-triple-with-format-change/

[ArlJim78]

Its the right move I think. People want to play a game, have a chance at prizes, make bets, etc. Of course it's not for serious players, but it could be an easy and inviting gateway for new people to come through.

[andtheyreoff]

I sent this article to NTRA. It's a great example of how spotlighting betting helps racing.

[sandpit]

For years I have been trumpeting the idea of a weekly 1/2 hour tv game show that has some kind of huge prize attached to whoever wins. I have always thought that some kind of "who wants to be a millionaire" for handicapping would make for great theater. You could have a group of people picking five or six races in a short amount of time, standings continually changing based on how their picks finish. I'd make it so nobody could pick the same horse in a race, and change the contestant selection order each round. Tracks and sponsors could put up the $$$; I'm sure Twin Spires would get a big spike in signups, just like Woodbine did. I don't have all the particulars figured out, but I think the basic idea would work.

[joanied]

great idea...I think if it's done right, something like this would be a hit...if they could make it like a game show, air it on network, I beleive folks would tune in.
Seems everyone likes to play games...and racing is the best game in town!!

[Watcher]

Posted in a new thread on accident...

Anyone know where these episodes can be found online or for download?

[andymays]

I think R2 Collective is behind Polytrack or something. ;) Maybe not. ;)

You gotta watch some of these marketing guys. ;)

[banacek]

The show has contests - basically trying to get the viewers to sign up with HPI (Woodbine's betting interface) and is trying hard to explain the basics of betting to the viewers hoping to get a few new bettors. And it works because they'll get viewers that have no interest in racing just to see Laura Diakun :) .

http://i833.photobucket.com/albums/zz253/banacekno1/LauraDiakun.jpg

[DeanT]

$100k in new handle from newbie sign ups, and decent stats. They seem to be doing some good.


http://www.standardbredcanada.ca/news/6-21-10/bet-night-live-proving-successful.html

60k for the harness races on a regional is good. Tbreds on wednesday would have more, so that is encouraging, in a sport where we can not get people to tune in for much other than the Derby or BC.