Gaming Today Article

[JohnGalt1]

In a recent article in Gaming Today, author David Stratton writes that casinos that raise the take out 1% on slot machines reduce playing time by 17%.

It also lists other short sighted moves by the casino industry to tap our wallets.

At least the horse racing industry isn't short sighted.

www.gamingtoday.com

Titled Casinos in Crisis.

[Horseplayersbet.com]

Great article. Preaching to the choir.

In his presentation at last month’s Casino Marketing Conference, Meczka said that today’s casino marketers are constantly asking each other, "How can we extract more revenue from our customers?" rather than the questions they should be asking: "How can we provide service?" or "How can we give our customers what they expect?"

Meczka said the casinos’ "short sighted" solutions to the burning desire of getting deeper into the customer’s pocket include the following:

• Reduce playing time by speeding up the games (electronic and table)

• Increase the number of coins required to play

• Remove the popular 3 and 5 coin max games

• Eliminate the slot machine’s "arm" and replace with a button (increased speed, less playing time)

• Shorten the video reel spin cycle to reduce playing time

• Increase the hold percentage by 1 percent, which decreases the playing time by 17.5 percent

• Use table games with high holds and multiple side bets, as well as the lowest pay tables in order to force players to lose quicker and more often.

Meczka said the "short sighted" result the casinos are seeking is to "get the money fast … and get the player out of here."

The "success" of these policies, however, will eventually doom the casinos, Meczka said. "Ultimately, customers will have less satisfaction with the casino experience," he said, adding that customers will eventually reduce their frequency of visits, cut back on the amount spent and, eventually, stop coming to the casino altogether.
http://www.gamingtoday.com/industry-news/story.bv?storyid=22390
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Where have I heard that before :)

[sonnyp]

In a recent article in Gaming Today, author David Stratton writes that casinos that raise the take out 1% on slot machines reduce playing time by 17%.

It also lists other short sighted moves by the casino industry to tap our wallets.

At least the horse racing industry isn't short sighted.



john,

with all due respect, the racing industry is the "beacon" of short sighted decision making.

just, for example, look at the mandate for synthetic tracks in california. great decision wasn't it ?

[JohnGalt1]

I guess my sarcasm didn't come through.

[sonnyp]

I guess my sarcasm didn't come through.

i'm sorry. without knowing the people who post, it's difficult to detect sarcasm at times.

i try to use "with all due respect" when im not sure.

[Stillriledup]

:rolleyes:

This is the 'roll eyes sarcastic' emoticon. I think you can use this little guy if you want to convey a certain emotion.