levinmpa
11-02-2009, 03:47 PM
Listening to the Roger Stein Show over the weekend, it seemed that nearly every break there was the same ad hyping the Breeders' Cup at Oak Tree at Santa Anita.
Woman's Voice:
"This is it, racing's greatest weekend is just one week away...
...see some of the world's greatest horses travel to Santa Anita to take on America's best. Scheduled to compete next weekend are Summer Ice, winner of the Belmont Stakes, Travers Stakes and Jockey Club Gold Cup..."
Who? Summer Ice? Did Summer Bird change his name to reflect the last name of his trainer? Do any of these marketing people check the copy before putting this stuff on the air? Amazing! Roger Stein Show archives are available at rogerstein.com
Woman's Voice:
"This is it, racing's greatest weekend is just one week away...
...see some of the world's greatest horses travel to Santa Anita to take on America's best. Scheduled to compete next weekend are Summer Ice, winner of the Belmont Stakes, Travers Stakes and Jockey Club Gold Cup..."
Who? Summer Ice? Did Summer Bird change his name to reflect the last name of his trainer? Do any of these marketing people check the copy before putting this stuff on the air? Amazing! Roger Stein Show archives are available at rogerstein.com