New VIP Experience At Aqueduct A Winner

[samyn on the green]

Can you think of a group that is more filled with lament than horseplayers? These people are angry and they will give you dozens of reasons to justify that anger. They have the nose beats on the wire, questionable DQ's that cost them a fortune, jockey error, mutuel clerk error, tracks ignoring their concern and high takeout. With all of this adversity it is easy for a horseplayer to justify a foul mood. Find a horseplayer within his domain at the track and a complain session can break out and any moment. This is why it is important for tracks to look like they care and to stroke their patrons. It looks like NYRA is on the right track with the introduction of the new VIP club for players that bet a modest amount. After years of disconnect between management and the patrons, slowly a relation is building between NYRA and its patrons.


Read the whole article (http://gregcalabrese.blogspot.com/2009/01/customer-service-improvements-at.html)

[exiles]

The Meadowlands has been doing that, plus much more for big and small players for more than 20 years.

[Bruddah]

but they have worked hard over the years (since 1960's) to acquire, maintain and retain a loyal fan base. In my opinion they Get It. Something the Horse Racing "Pure Bloods" snub their noses at. That group of Blue Blood inbreds couldn't understand Marketing if it bit them in their Royal Ascot Blue A$$e$. :D