Santa Anita Spices Up Pick Six

[rrbauer]

Let's see. If you are going to hit the Pick-6 do you really care where you put in the ticket....I mean it's just show me the money. And, if you are going to be the holder of the only winning ticket on the Pick-6 do you really care where you put in the ticket.....show me the money all over again.

So, how do these gimmicks get more people to go to the track to play their pick-6 bets? They don't. They make good (albeit dumb) one-time promo press releases, get a few people talking about the bonus until the realization that the probability of winning the bonus is about .0005 and the whole thing gets lost in the shuffle.

Are the racetrack marketing folks really this naive? Or, is it that they think the horseplayers are naive?

http://news.bloodhorse.com/viewstory.asp?id=42837&source=rss

[BombsAway Bob]

Let's see. If you are going to hit the Pick-6 do you really care where you put in the ticket....I mean it's just show me the money. And, if you are going to be the holder of the only winning ticket on the Pick-6 do you really care where you put in the ticket.....show me the money all over again.

So, how do these gimmicks get more people to go to the track to play their pick-6 bets? They don't. They make good (albeit dumb) one-time promo press releases, get a few people talking about the bonus until the realization that the probability of winning the bonus is about .0005 and the whole thing gets lost in the shuffle.

Are the racetrack marketing folks really this naive? Or, is it that they think the horseplayers are naive?

http://news.bloodhorse.com/viewstory.asp?id=42837&source=rss
-----
Have you ever seen a car wheeled off a slots display & given away?
Sam Houston has one of the most bettor-friendly wagers out there:
ROLLING PICK-3's with A SUPER-LOW 12% Takeout!
Go to their website,
www.shrp.com (http://www.shrp.com/) , & what's promoted at the top of the webpage???
Sam Houston Race Park-
Total Customer Winnings, Dec.13-Dec.16,2007: $1,831,819.48
WHAT ARE THEY TRYING to Accomplish with this stupid Number?
Try to find ANY PROMO of the "Rolling Pick-3's with A Bettor-Friendly 12% Takeout"...ANYWHERE on their website! Not a single mention! That's a perfect example of some poor marketing in horseracing today!

[Indulto]

Let's see. If you are going to hit the Pick-6 do you really care where you put in the ticket....I mean it's just show me the money. And, if you are going to be the holder of the only winning ticket on the Pick-6 do you really care where you put in the ticket.....show me the money all over again.

So, how do these gimmicks get more people to go to the track to play their pick-6 bets? They don't. They make good (albeit dumb) one-time promo press releases, get a few people talking about the bonus until the realization that the probability of winning the bonus is about .0005 and the whole thing gets lost in the shuffle.

Are the racetrack marketing folks really this naive? Or, is it that they think the horseplayers are naive?

http://news.bloodhorse.com/viewstory.asp?id=42837&source=rss
This is nuts. They must have researched and found they haven't had an on-track P6 winner (or big ticket player) there in years. :D

If they want to increase attendance/on-track handle, how about offering that prize at the end of the meet to the on-track player who cashes the greatest number of tickets over the most consecutive days during the meet. That should boost their "Thoroughbreds" membership.

[rrbauer]

This is nuts. They must have researched and found they haven't had an on-track P6 winner (or big ticket player) there in years. :D

If they want to increase attendance/on-track handle, how about offering that prize at the end of the meet to the on-track player who cashes the greatest number of tickets over the most consecutive days during the meet. That should boost their "Thoroughbreds" membership.

More like it. Reward the players who are out there in the trenches every day. The only upside to the car giveaway is that a car dealership is providing the car.....not Magna!!

[kenwoodallpromos]

"So, how do these gimmicks get more people to go to the track to play their pick-6 bets? They don't."
Simple- it will encourage the wives to attend with their husbands.

[bigmack]

Over the years I've produced scores of commercials for 8 state lotteries and 20+ casinos. The level of incompetence in most projects found sitting around the initial conference table was often staggering. I felt like John Huston in a room of Carrot Tops.

Lb-4-lb, campaigns/promotions have improved from the blind leading the blind world of yesteryear though the mind-set of "how can we bump attendance" or "how can we sell more lotto tickets" is firmly intact. Advertising/marketing for gaming is often blatant and rides in a short street.

This promo is not terribly objectionable in that it speaks to a demographic that most (some) here don't belong.

Could be a while before the Vettes are delivered.

[Dan Montilion]

So let me see if I have this right. Hit the only P6 ticket and be on track and then drive out with a target on your back. Is that about right?

[JustRalph]

I felt like John Huston in a room of Carrot Tops. .

:lol:

[Pell Mell]

So let me see if I have this right. Hit the only P6 ticket and be on track and then drive out with a target on your back. Is that about right?

Only if your an idiot like the guy at Garden State Park years ago. He was a big time bettor and had placed many a huge show bet. On this particular day he cashed a big bet and won. The track offered to escort him out and he refused. Needless to say, he was robbed in the parking lot.


If you hit a huge bet no one has to know it. The track will give you a check or even mail it to you.

[Bruddah]

Sorry, my bad, wrong topic. :blush:

[Kelso]

Lb-4-lb, campaigns/promotions have improved from the blind leading the blind world of yesteryear though the mind-set of "how can we bump attendance" or "how can we sell more lotto tickets" is firmly intact. Advertising/marketing for gaming is often blatant and rides in a short street.


You seem to be suggesting, above, that increasing traffic and selling more product are unwise objectives for advertisers. If so .... WHY?

Aren't customers and sales that which your ads are supposed to generate? Aren't they the means by which the advertisers get the money to pay your fees?

[bigmack]

You seem to be suggesting, above, that increasing traffic and selling more product are unwise objectives for advertisers. If so .... WHY?

Aren't customers and sales that which your ads are supposed to generate? Aren't they the means by which the advertisers get the money to pay your fees?
You're correct. The wording I used seems to indicate precisely your interpretation. By, firmly intact, I didn't mean to say that their goals should be directed otherwise, but that they've found more creative ways to lure.

[Dan Montilion]

Only if your an idiot like the guy at Garden State Park years ago. He was a big time bettor and had placed many a huge show bet. On this particular day he cashed a big bet and won. The track offered to escort him out and he refused. Needless to say, he was robbed in the parking lot.


If you hit a huge bet no one has to know it. The track will give you a check or even mail it to you.Pell Mell

Sometimes what one means and how it is written and read can result in a misinterpretation. So since you quoted me are you suggesting I'm an idiot?

[Bruddah]

This question came to mind. In the carry over pool, would the track take a take out once again or would the new money be the only amount taken out. i.e. Mondays betting pool was $1000, minus take out of 25% or $250, Carry over of $750. Tuesdays betting pool was $1000, minus take out of 25% or $250, resulting in carry over pool of $750 + $750 = Tuesdays net carry over pool of $1500. Or, would they add Monday's $750 carryover to Tuesdays total bets of $1000 = $1750 x 25% = $437.50= $1312.50 net carry over pool on Tuesday.

Sounds like a scam the States pull in taking in money on the Lotto's. Just wondering. :confused:

[DJofSD]

I felt like John Huston in a room of Carrot Tops.

Boy, what an image that conjures up! I wonder how long it would be before Carrot Top got shot.

[rrbauer]

This question came to mind. In the carry over pool, would the track take a take out once again or would the new money be the only amount taken out. i.e. Mondays betting pool was $1000, minus take out of 25% or $250, Carry over of $750. Tuesdays betting pool was $1000, minus take out of 25% or $250, resulting in carry over pool of $750 + $750 = Tuesdays net carry over pool of $1500. Or, would they add Monday's $750 carryover to Tuesdays total bets of $1000 = $1750 x 25% = $437.50= $1312.50 net carry over pool on Tuesday.

Sounds like a scam the States pull in taking in money on the Lotto's. Just wondering. :confused:

No takeout on the carryover pools.

[Cratos]

This question came to mind. In the carry over pool, would the track take a take out once again or would the new money be the only amount taken out. i.e. Mondays betting pool was $1000, minus take out of 25% or $250, Carry over of $750. Tuesdays betting pool was $1000, minus take out of 25% or $250, resulting in carry over pool of $750 + $750 = Tuesdays net carry over pool of $1500. Or, would they add Monday's $750 carryover to Tuesdays total bets of $1000 = $1750 x 25% = $437.50= $1312.50 net carry over pool on Tuesday.

Sounds like a scam the States pull in taking in money on the Lotto's. Just wondering. :confused:
Bruddah,

I don’t play exotics of any kind at any racetrack, but I am vehemently against the carry over in the in the exotics. Why, because betting in horseracing is promoted as pari-mutuel wagering in a zero sum game. I understand this to mean bettor versus bettor with the house (the racetrack) getting a cut and all of the post-take pool is distributed to the winning bettors.

However under the carry over scheme it is bettor versus bettor and the house decides on who gets the pot if there is not winner(s).

But what is worse, is for example a Pick-X exotic is not hit on Tuesday at Track A and on Wednesday the post-take pool of $50,000 of the Pick-X exotic is carried over and therefore the bettors on Wednesday (and they can be some bettors from Tuesday) get the opportunity win money from bettors whom they might have not wagered against.

This is no longer strict pari-mutuel wagering, but a scheme akin to the lottery or a pari-mutuel pool with a bonus.

[rrbauer]

Bruddah,

I don’t play exotics of any kind at any racetrack, but I am vehemently against the carry over in the in the exotics. Why, because betting in horseracing is promoted as pari-mutuel wagering in a zero sum game. I understand this to mean bettor versus bettor with the house (the racetrack) getting a cut and all of the post-take pool is distributed to the winning bettors.

However under the carry over scheme it is bettor versus bettor and the house decides on who gets the pot if there is not winner(s).

But what is worse, is for example a Pick-X exotic is not hit on Tuesday at Track A and on Wednesday the post-take pool of $50,000 of the Pick-X exotic is carried over and therefore the bettors on Wednesday (and they can be some bettors from Tuesday) get the opportunity win money from bettors whom they might have not wagered against.

This is no longer strict pari-mutuel wagering, but a scheme akin to the lottery or a pari-mutuel pool with a bonus.

I agree in principle that carryovers are little more than a marketing gimmick designed to offer a fattened pot at the players' expense, and as the pot grows, the average player is priced out of the game. When the P3's and later the p4's came on the scene, I reduced my P6 play to a couple per year. Less capital requirement and reduced risk of ruin with the P3's and P4's. Also, a better chance to choose the pick sequences that are best matched to my handicapping ability.

[bigmack]

as the pot grows, the average player is priced out of the game.
From the infusion of big dough a Regular Joe stands less chance?