Top 20 Web Sites- By Time

[Suff]

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[Suff]

Key Observations




Only 20 domains capture a whopping 39% of all our time spent online.



Only 2.1% of our time is spent on Google.com (includes all sub-domains). This surprised me somewhat, given how much I think I use Google everyday. I still think I use Google quite a bit, but now realize I don’t spend much time on the site itself. Google is NOT a portal with loads of content. Gmail and Google News are the only services that I spend considerable time on. Search, Maps, etc are quick look-up utilities, as they should be.


Even if one adds time spent on Google's YouTube.com (#12) to Google.com’s (#5) tally — it still only adds up to 2.7%, and is well below time spent on Ebay.com (#4).

MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, Microsoft's MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint)
The presence of Adultfriendfinder.com on this list is surprising.

[chickenhead]

I guess I'm not hip anymore (was I ever?)

never been to half those sites.

[Suff]

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[GameTheory]

A one-night-stand sex partner matching service made the top 20? Wow...

[chickenhead]

I'd of thought it'd be higher too..

[chickenhead]

seriously though...I guess the porn sites are too distributed? Isn't that reported to be ~70% of the traffic?

[Suff]

A one-night-stand sex partner matching service made the top 20? Wow...

You mean Craigslist?

Craigslist is the NewsPaper Killer.... That's the industry Nick...

A significant chunk of thier readers/advertisers go there now. For Free!

Anyone with, or looking for a Job goes there

Anyone with something to sell/buy also goes there.

Its crushed line ad revenue at Newspapers

I think its notable that 2 of the 20 are Non-profits.

Both, and in particular WikiPedia would need to significantly restructure thier Business Model to monetize the traffic...

[DJofSD]

How are the statistics for the time spent at each site gathered and by whom?

And how do we know these are more than just a large number of people that have Google, etc., as their home page? Heck, PA's my home page for my 1st tab in FF. Does that count?

[Suff]

How are the statistics for the time spent at each site gathered and by whom?

And how do we know these are more than just a large number of people that have Google, etc., as their home page? Heck, PA's my home page for my 1st tab in FF. Does that count?

Internet analytics is the new frontier in Online software. The ability to tell who people are, where they come from (online), where they are from (offline), what their online behavior is, offline behavior, and what they do when they get to a site is key.

Next week Yahoo will unleash Yahoo Panama. Its an online ad system that will attempt to cut into Google's adsense that Pace Advantage now uses.

If you bought Google ad words....would you pay more for your link to Appear on Pace Advantage than on say.....an article about Barbaro on the Wichita Record?

On-line ads were originally CPM.

CPM = Cost per 1000 views.

When BMW bought a banner ad on NY TIMES they paid the NY Times, $67.00 dollars every time 1000 different IP address's saw the ad.

Google changed all that with CPC

CPC = Cost Per Click

Anyone can buy Clicks from Google. Google analytics , using Keywords and content, they place the little relevant text links you see here on PA.

The issue there is Click Fraud... Competitors will Click over and over on a competitors Google links and drive their costs up.. because you pay COST PER CLICK...

On this site they probably range from .05 to .25 cents a click. Online banking can be as high as $7.00, High end services like Plane charter can be $35.00 a click. High end consulting $75.00 a click.

So Google is moving to a CPA or CPCC.

CPA = Cost per Action

CPCC = Cost per Customer Conversion...

Whereby, instead of PA ( or Google) getting .05 every time a PA member clicks through a link....under Cost per Action , PA and/or Google will only get paid when the customer takes ACTION.....e.g. Fills out a form, Submits e-mail and so forth,,,

But they get a premium...instead of .05, they may get $2.50 per form, or .75 cents per e-mail

Under CPCC the premium is even Higher and it can be Tailored..

For example...and this relates to your questions...

Charles Schwab will ONLY pay GOOGLE when someone opens an account. A CONVERSION!! And Conversions can be tailored..

For example, if I click on a Charles Schwab Link and open an account and I list my net worth as Between $500,000 and $1,000,000 , Charles Schwab will Pay $1000 for that customer!!

So instead of a $3.00 click through... Its a $1000 pop...but only as a conversion.


Off the shelf Programs can track all this. Click-Tracks for example...

They know.. They know where you are...How many Handicapping Programs you bought on line....How many of those came from PA's web site

SO they will ad a Premium to place a link here....and PA can make more money...

If they are interested in this demographic....and they probably are not....

But you understand....

They know everything.

[DJofSD]

Thanks, Suff.

Panama is suppose to be the saving grace for YHOO. The bet is to go long and hope it breaks through $30.

[GameTheory]

Those stats come from compete.com, which uses a browser plug-in to voluntarily & anonymous track where its users go. It is similar to Alexa, which also uses a toolbar.

There is another new one: quantcast.com.

[Suff]

Those stats come from compete.com, which uses a browser plug-in to voluntarily & anonymous track where its users go. It is similar to Alexa, which also uses a toolbar.

There is another new one: quantcast.com.

I got them from Seeking Alpha of which I'm an e-mail subscriber.

http://internet.seekingalpha.com/article/25309

[GameTheory]

There is a compete.com logo right on the picture you posted...

[Suff]

There is a compete.com logo right on the picture you posted...

Yes. I know. That is why the subject line says Compete Content Sharing...

They share content with seeking alpha...

That is where I got it....is all I said, or meant. I was tipping people to the site..

[linrom1]

Real Websites!

[BIG RED]

Interesting stuff Suff, glad you posted it.